Data Architecture
Designing and implementing data pipelines that turn raw business data into actionable intelligence. From ingestion to reporting.
Strategy · Data · Technology
End-to-end consulting that turns business ambition into technical reality.
What gets built?
Designing and implementing data pipelines that turn raw business data into actionable intelligence. From ingestion to reporting.
Embedding AI where it actually moves the needle — automating workflows, surfacing performance signals, and building decision systems that keep humans in the loop.
Full-cycle application development — backend infrastructure, frontend interfaces, UX design, and deployment to market.
Comprehensive dashboarding that synthesises marketing, commerce, and customer data into unified performance views.
Data Engineering
10 years building data products reveals the same pattern — Shopify already holds everything.
The challenge is turning it into something usable.
Raw data becomes a single source of truth — aligned across finance, marketing, and operations.
One dataset, infinite ways to understand performance. By product, channel, market, or moment — without limitation.
Not another dashboard.
A system the business runs on.
Integrating AI where it actually helps, not where it sounds impressive. Pattern recognition, automated QA, intelligent tooling. Humans stay in the loop, decisions stay grounded.
AI agents embedded into your operations — automating your reporting, tracking, and repetitive workflows across data, ops, and fulfilment so your team focuses on what matters.
Your data doesn't just report anymore — it acts. From budget allocation to lifecycle triggers, your decisions become automated, consistent, and grounded in real signals.
Continuously monitors your marketing and trade data to surface performance shifts, anomalies, and growth opportunities — before you'd have caught them manually.
YOUR IDEA. BUILT END-TO-END
From the first concept to the App Store — I handle everything. Product thinking, UX design, database architecture, backend, frontend, testing, and launch. One person, full ownership, zero handoff chaos. If you've got an idea that needs someone who can take it all the way, that's exactly what I do.
Power BI Analytics & reporting
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A complete cross-channel view of PPC performance, profitability & ROI.
Built for in-house ecom teams who need a single view of PPC spend, channel ROI, and profitability — without jumping between ad platforms.
The Approach
Every engagement follows a proven framework — flexible enough to adapt, structured enough to deliver.
Deep understanding of your business, goals, existing systems, and the opportunities that lie within your data.
A focused roadmap that aligns technical solutions with business objectives — no unnecessary complexity.
Hands-on delivery from architecture, build, and deployment - integrated with existing teams and workflows.
Continuous refinement and support. Systems should grow with your business, not hold it back.
Made it this far
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